Three reflections on internet tv

Simply in the last decade or so, there has been a huge shift with regards to how humans in society consume our content, moving from cable tv to online platforms.

Some platforms have actually been handling both tv provider and online ones for the previous few years, taking the top of both worlds. One of the advantages of these platforms, as indicated by the interest of Sky’s activist investors, is that it is much easier to broadcast content such as live events. One may wonder why live streaming is important, seeing as we can watch whatever film at any time on typical streaming platforms, but just imagine those events that should seriously be followed in real time to really live in the instant of the surprise. This is the case of the forthcoming award season, where as soon as a winner is revealed there will be news reports all over the internet ruining your revelation if you plan to watch it later. Another evidently crucial field is that of sports: the best streaming service for sports will make its clients enjoy that tournament final from either their sofa and huge tv, or from their phone if they are on the go, therefore they can celebrate in real time with all the other lovers of their favourite team.

Analysing the internet vs television statistics, particularly as the variety of content grows dramatically and, if a piece of content is not that exciting anymore, the customer will merely look for something better, it is exceptionally indispensable for manufacturers to produce top quality content. The likes of HBO’s executive figures are renowned for delivering the most legendary tv shows, which have basically shaped pop culture, and have a loyal audience around the world. By making these contents available online, the video streaming industry growth might be employed by TV giants to distribute their content.

When wondering about the interpretation of online video streaming statistics, we can probably guess with some degree of confidence that the patterns of internet-based consumption of media are just going to go up in the near future. Modern society is observing a phenomenon described as the cord cutting demographics, which indicates the amount of people – increasing every year – of households that do not view a tv and a cable service as a necessity, and instead base their content viewing solely on internet platforms. Figures such as Netflix’s major shareholders are well aware that, by presenting a reliable service with regularly updated content, and basically no adverts, customers are very attracted by a service that caters to their needs, and are willing to pay regular fees in exchange for no break, complete seasons available at any time, and the avoidance of all the little annoyances found in the classic tv broadcasting.

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